![]() ![]() ![]() There was perplexity about the purchase and outside experts were consulted. In the introduction, he tells the story of the Getty Museum buying a Greek kouros which turned out to be what the catalogue now hedges as 'about 530BC, or modern forgery'. There are moments in Blink when Gladwell seems surprised by this. The results of consumer clinics, focus groups, blind tastings and fashion shows are all governed by rapid reactions from panellists and critics. Car manufacturers, the cosmetics industries, the ragtrade, all depend on favourable spontaneous responses to support new products. If so, the implications for business, let alone love, are vast. Malcolm Gladwell's argument in Blink is that it can be trained. This unsolicited automatic faculty was called the 'adaptive unconscious' by psychologist Timothy D Wilson. ![]()
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